This video will analyze Apple company using a SWOT analysis. It will discuss the key Apple strengths, weaknesses, opportunities and threats that affect the company in 2018, which might help you get a better understanding about the Apple and its business.
The most important strength Apple company has is an ability to design and develop proprietary hardware, software, applications and services.
Unique, innovative and easy-to-use products and services that integrate seamlessly into one Apple ecosystem are the reasons why customers buy Apple’s premium products and enjoy using them. In other words, it creates a competitive advantage no other company can match.
Many of Apple’s competitors have tried and still try to imitate the success of Apple’s product ecosystem, but fail due to not having strong capabilities in designing, manufacturing and developing both hardware and software, applications and services.
As for the disadvantages, Apple’s major weakness is its reliance on one product to generate the majority of its revenue. The company receives over 141 billion us dollars or 61.6% of its total revenue from iPhone sales alone.
While the company is trying to diversify its revenue sources, it is still largely affected by iPhone sales. The company’s revenue declined in 2016, mainly due to the decline in iPhone sales over the same year.
Let’s move on to the opportunities and the key opportunity for Apple that I have identified are the growing augmented and virtual reality markets, which will be worth around 100 billion us dollars in 2023.
One of the threats that affect Apple company is that smartphones and tablets are becoming a commodity.
Apple is finding it very hard to differentiate its iPhones through incremental hardware improvements, as are other smartphone manufacturers.
These are the key Apple SWOT strengths, weaknesses, opportunities and threats. If you’d like to access many more of them, please visit our website https://www.strategicmanagementinsight.com/swot-analyses/apple-swot-analysis.html and purchase the Apple SWOT analysis from there.
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