marketing strategies 101, online marketing strategy basics, and best practices. it may seem obvious but knowing exactly what you want from your digital marketing efforts is key to achieving success. it is too often that we are given the brief of simply making improvements to the web to “get more visitors”.
an online marketing strategy needs to be durable. the digital ecosystem is characterized by rapid change. the process of arriving at the strategy and the goals must, however, remain constant. it is possible to adapt within the strategy changing the tactics or the channel percentage but the underlying strategy remains until the is a significant paradigm shift.
in this course, you will learn about online marketing strategy, content marketing strategy, social media marketing strategy, and email marketing strategy.
define the audience: by understanding your audience you will be in a better position to give them what they are looking for. clearly, their needs have to coincide with your product or service’s benefits to be able to have a mutually valuable relationship. it is quite likely that you will have different types of people looking at your site and for each of them, you need to have the correct information available to be able to influence them to make the call to action – whatever that might be. content marketing takes a variety of forms and depending on how you form your strategy, could accomplish a number of different goals. for example, you could use white papers, ebooks and other long-form content to attract downloads, signups, and conversions, or you could use an on-site blog to attract more inbound traffic to your site.
social media marketing isn’t the get-rich-quick scheme you may have been promised, but there is significant potential in building and nurturing a social media audience. again, content will come into play heavily here, as it will likely be the factor that attracts your audience, to begin with. here, you stand to gain greater brand visibility, a greater reputation and far more inbound traffic with your syndicated links.
email marketing has the astounding potential for ROI because it costs almost nothing to execute. start collecting subscribers from your existing customer base, your social media followers and other new opportunities; from there, even a simple content newsletter can help you encourage repeat traffic to your site, facilitate more engagement with your brand and keep your brand top-of-mind with your audience.