When making transportation mode choices, there are many factors in consideration. Further, when considering cycling as an alternative, there exist barriers and obstacles that make this choice less feasible for people. Barriers to cycling are well documented in the literature, and include a variety of factors. To create real choices for people that include cycling as a reasonable and easy alternative, these barriers must be addressed and overcome. If it remains unsafe or inconvenient to ride a bike on city streets, then people will continue to choose automobiles for travel. Due to the wealth of information around the personal and societal benefits of increasing cycling infrastructure in a city or town, as well as the research detailing specific barriers to cycling (personal and societal), this project had a different, more practical focus. The aim of this research project was to develop and evaluate a series of both traditional and innovative strategies aimed at improving bicycle related infrastructure. Given the experimental nature of new and innovative bicycle related infrastructure, coupled with the need to understand the impact of these design concepts on driver-related behaviors, the employment of driving simulator technology is the perfect mechanism for evaluating these strategies. The project used a simulator environment where the ability exists to measure standard driver responses (e.g.: eye movements, lateral positioning, speed maintenance, etc.) in a myriad of virtual conditions, multiple strategies and variations of strategies can be evaluated in a cost effective manner.