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The Deposit Account: The Key to Long-Term Profitability (Latin America)

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The deposit account—and the liquidity premium it makes possible—is central to long-term profitability for banks in Latin American. Jessica Dumont, Vice President of Debit Product Management for MasterCard, explains the sizable opportunity that is available to banks that shift the transaction patterns of defined customer segments in ways that maximize the liquidity premium while delivering real value to consumers.
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